Third Wave Third Street

When big brands have a creative log jam, or it's just time for fresh thinking, Third Street can be dispatched to help. Call it a brainstorm, an ideation session or even a "hatchery," the Third Street team has been an essential part of bringing new and innovative thinking to brands both large, and soon-to-be large.

It's called Third Wave; an immediate, simple, high-output burst of creative infusion when a brand needs new ways to discover opportunities. Some of the country's biggest brands, including Powerade, Hyatt Hotels, Mike's Hard Lemonade, Valspar, Coors Light, The North Face and Mazda, have surfed the Third Wave, and come ashore with insightful and breakthrough ways to draw attention and generate revenue.