Clients Third Street

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logo cabot


Third Street is Agency of Record for Cabot Wood Stain.

Cabot, a Valspar company, produces wood care products of unparalleled quality for both the Pro and DIY market.

The breakthrough rally cry of the Third Street-created "Cabot: That's Pro" campaign has been celebrated in national TV spots, consumer and trade print, targeted radio, online and in social media. Add some unprecedented in-store activities, successful new product launches, and strategic distribution expansion and the result has been unprecedented growth for the Cabot brand.



logo abb-performance

ABB Performance, an Optimum Nutrition (O.N.) brand, is an innovative line of RTD sports nutrition and energy beverages with a deep history in the category. 

Third Street was tapped to helm a total re-launch of the brand, central to which was the creation of the widely-celebrated "Built Greater Than" campaign. Third Street has also collaborated with the ABB Team on a new identity, breakthrough packaging, web and event presence, expansion of distribution, and a highly impactful national in-gym sampling program.

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Third Street is Agency of Record for Optimum Nutrition, a Glanbia Company.

The global leader in its category, Optimum Nutrition produces the finest in nutritional supplements for those who are serious about fitness and physical performance.  Third Street develops and leads category-changing marketing initiatives for the brand, from the creation of unprecedented social media programs, to viral videos that garner millions of views, to breakthrough print and online campaigns.  All of which ladders up to the ongoing evolution of what is at the brand's core: helping consumers find and achieve their True Strength™.



Champion Home Exteriors is one of the nation’s largest and most widely-respected home improvement companies.

Headquartered in Cincinnati, Ohio with locations throughout the country, Champion is a direct response-driven entity with product offerings that include high-quality replacement windows, doors, siding, roofs, and sunrooms.  They manufacture and install these “big ticket” items in an intensely competitive category, where the marketing communications and consumer’s perception of the brand can make or break a sale.

Working in collaboration with the Champion CEO, internal marketing team, and field sales staff, Third Street as AOR has led a strategic upgrade of the brand while helming Champion’s DRTV, print, direct mail, radio, and digital creative direction and executions. We’re pleased to report that the result has been both significant revenue growth for Champion, and expansion into new markets.

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logo real-complainers-vote


Bored with the serious tone of most Get-Out-The-Vote PSAs, Third Street took a different approach with Real Complainers Vote.


Playing off the old argument "If you don't vote, you can't complain," Third Street and production partner Foundation Content created a campaign celebrating the great American tradition of complaining, and turning it into a call to action with posters, street level tactics, and an animated viral video narrated by noted comedian T.J. Miller.


When the polls closed, Real Complainers Vote had won accolades and attention, including 4 ADDY Awards and coverage from CNBC, The Atlantic, Vocalo Radio Chicago and Adweek



logo the-paintdrop

"We're launching a new brand, and we need a partner who thinks like an entrepreneur."

That's how The Paint Drop by Valspar was introduced to Third Street.  And since then, what started as one mobile paint truck in the middle of Texas is now expanding into a nationwide phenomenon for the Pro painter market.  Helping fuel that historic growth is a highly-targeted, multimedia campaign that was custom-developed by Third Street, in close collaboration with The Paint Drop.  It's creating the exact kind of attention that this "paint store on wheels" needed, because that's how Third Street…wait for it…



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logo devine-color


In a world awash with paint devoid of personality, Devine Color stands out.  Now part of the Valspar Company, Devine is a brand founded and developed by and for women - bringing style and femininity to the paint aisle.

Third Street has been tapped to accelerate Devine's growth holistically, and provide innovative marketing and distribution solutions. Devine is now on an unprecedented growth path, and consumer reaction is evolving from "Devine, what's that?" to "Devine, love that!"

logo millerCoors


Tapping into its collective 40 years of beer marketing experience, THIRD STREET, in collaboration with Chicago's Egg Strategy, has been a part of the genesis of new product, new packaging, on-premise and innovative marketing concepts for MillerCoors - influencing a spectrum of brands that includes Coors Light, Miller Lite, Blue Moon and Miller Chill.

The Miller Lite "Triple Hopped" revelation, and Vortex Bottle innovation, are just a few examples of why Third Street has spent way too much time in various groggeries.

logo indi


When the City of Indianapolis picked Third Street to launch and lead its New Revenue Generation program, nobody was sure what was going to happen. 

Third Street's involvement with the launch of KFC's Fiery Grilled Hot Wings led to the donation of much-needed KFC-branded fire extinguishers and smoke detectors, helping keep hundreds of thousands of consumers safe - with a program that has since been emulated in markets throughout the U.S.

One of the world's largest brands, Cargill, dug in with Third Street to help consumers dig out of ice and snow with the launch "Safe Passage." Because of it, hundreds of thousands of dollars in new branded salt trucks with ClearLane deicer are now protecting millions of consumers in America's heartland.

Third Street's work with the City of Indianapolis has provided the program, and its partners KFC and Cargill, with over 50,000,000 earned media impressions - ranging from Fast Company to The London Times, Crain's Chicago Business to MSNBC.